Barclays Premier Golf

The core idea focuses on an installation whose mechanism takes us from one aspect of the competition to the next. With controlled precision the mechanism guides a golf ball from the beginning of the sequence to the end. As the ball makes it’s journey through a gallery space it interacts with scaled down models such as a chauffeur driven car. This approach displays Barclays unique ability to deliver a premium experience. The mechanism’s precise movement and quality materials all set in a stylish gallery space which reflects Barclays premier service. The sequence is designed to compliment and reinforce Barclays on and of-air brand identity.