The core idea of Hatch's work here focuses on an installation whose mechanism takes us from one aspect of the competition to the next.This time the sequence follows a roll of film. The film makes it's journey through a living room area. It travels through intricate wheels and cogs, until it becomes projected on a screen and a cinema chair is unfolded in front. This approach displays Barclays unique ability to deliver a premium experience. The sequence is designed to compliment and reinforce Barclays on and of-air identity.