Head and Shoulders – Soccer AM

This sponsorship campaign focuses on a likeable guy in his mid 30’s who loves football. Over the 20 seconds we see ‘Ricky’ our central character skillfully integrate football into his daily journey to work, kicking the ball into the air with incredible skill and a fun and frenetic pace. The sequence aimed to be endlessly entertaining and watchable throughout, with a focus on the important head&shoulders ethos line “The confidence to stay on top of your game”. This of course ties in well with the football reference and the confidence the product aims to give.