Be Bold. Be Uncompromising. Be You. In a spirited campaign film shot on location in Seattle, featuring curve model royalty Denise Bidot, fresh new face Kayla Jane and rising star Sarina Nowak, we take you through a tour of the city from day to night. Re-introducing Simply Be as THE fashion destination for women size 8-28 in the US, the Fall/Winter campaign is a curated collection of set pieces styled with the helping hand of the legendary Margie Plus. Enjoy the Ride!