Hatch Engages With Simply Be For FW17 US Brand Relaunch

Hatch London creates online edit which celebrates individuality and the bold and beautiful confidence of a Simply Be girl

Hatch London continues to expand it's influence in the fashion sector, building on its work propelling growth for online and in-store fashion brands, to focus on the empowering Plus Sector and Simply Be's expansion into the US.

Conception, producing and filming the brand film for FW17, Hatch shot on location in the iconic city of Seattle for their relaunch. Hatch created a campaign across social and Instagram producing a library of online and shareable content. Simply Be are re-introduced as THE fashion destination for women size 8-28.

Individual moments are set against a narrative of exploration and fun in the city. This sequences features curve model royalty Denise Bidot, fresh new face Kayla Jane and rising star Sarina Novak. Shot on the dynamic Arri Alexa Mini, with uncoated Cooke S4 lenses, and cut to the empowering new track Woman's World by Okenyo, the bold and energetic sequence embodies what it means to be a Simply Be girl: Be Bold, Be Uncompromising, Be You. Showcasing their latest Fall Winter trends this campaign is a curated collected of set pieces styled with the helping hand of the legendary Margie Plus.

Mark Gibson, Managing Partner of Hatch London commented: "We are delighted to have been chosen to help elevate Simply Be into the lucrative US market. Working with such a fast thinking and forward looking client we have produced some really rich, shareable content to help drive Sales in the US. We wish Simply Be all the success with the campaign."