Hatch London Launches DW Sports Campaign with Fast-Paced Spot

Building on the high profile launch of DW Fitness First's extensive commercial partnership with Sky in the Summer, Hatch London has created their first commercial kick towards their successful retail business, DW Sports.

Set in their flagship Derby Pride Park store, Hatch expanded on their revamped slick and stylish interior creating LED light installations, mimicking a fashion catwalk bringing DW’s latest big brand trends to life.

Shot on an Alexa mini, using innovative lighting techniques and cut to a high energy track, this fast-paced 30 second commercial edit reveals DW’s training, apparel, football and gate analysis areas in-store.

Hatch worked closely with Electric Glue, DW's innovative strategic planning and buying agency, to help build a multi-layered commercial campaign. The campaign launches as a nationwide 30 second commercial, and then targets specific store regions via Sky Adsmart. Additional retail sponsorship idents have also been created to support major sporting brands in-store.

Mark Gibson, Managing Director of Hatch commented: "We're delighted to be working so closely with DW, Electric Glue and Sky to bring this exciting new retail proposition to market in the lead up to Christmas. With over 90 retail stores and 120 gyms, DW are at the forefront of fitness, lifestyle and fashion, and we look forward to building on the partnership across 2018."